Create a concept brand based on a pre-determined market or industry of your choice.
Build the brand identity and visual indents (logo, colour, type, patterns, etc.)
Create a set of final products based on the concept brand and develop into real world settings.
SKILLS EXERCISED:
BRANDING AND BRANDING VISUAL IDENTITY
ADVERTISING
WORKING IN A NEW INDUSTRY - SPORT
MOTION DESIGN
CREATING A CONCEPT BRAND - STUDENT PROJECT
AXIS
Axis is a student project I worked on, where we created a concept brand based on an open business outline.
I based my brand on pushing back on the reality of women's sport, particularly in Skateboarding, which is male-dominated with 85% of skaters being men.
My skating apparel brand Axis was made to amplify the unspoken solidarity between women, placing feminine pride on a pedestal while giving girls and women the room to explore their hobbies without fear or judgement which has become too prevalent.
OUTLINE
DELIVERABLES
GOT ANY QUESTIONS?
HOPE TO KEEP IN TOUCH, OR HEAR FROM YOU SOON…
BRAND ACTIVATION - LOGO GRAFFITI AND FREE MENTOR SESSIONS
GRAPHIC DESIGN & BRANDING