Axis is a student project I worked on, where we created a concept brand based on an open business outline.

I based my brand on pushing back on the reality of women's sport, particularly in Skateboarding, which is male-dominated with 85% of skaters being men.

My skating apparel brand Axis was made to amplify the unspoken solidarity between women, placing feminine pride on a pedestal while giving girls and women the room to explore their hobbies without fear or judgement which has become too prevalent.