Here are some ad poster variations based on the main message of my brand, "embrace the embarrassment."
CREATING BRANDING/ PACKAGING
BITE
DEVELOPMENTAL SCAMPS AND 2D MOCKUPS
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GRAPHIC DESIGN & BRANDING
"Bite" is a mentor brief assigned to me by Antonia Arbova, creator of NDF.
The brief was to create an environment-focused granola bar brand aimed at students and young adults, by strategising and creating branding such as missions, insights, truths, etc.
We then took these brand concepts, created visual identities and then create both a set of singular and multipack packaging based on the guidelines we made. We explored different printing techniques to fit to the brand.
OUTLINE
DELIVERABLES
Create a concept brand based on a pre-determined market or industry of your choice.
Build the brand identity and visual indents (logo, colour, type, patterns, etc.)
Explore different packaging techniques to suit the brand identity. For example, my brand implements edible packaging to tie into the environmental aspect as well as the mission statement of "embrace embarrassment".
SKILLS EXERCISED
Branding and Visual Identity
Advertising
Working in a new industry - Food
Motion Design