CREATING A CONCEPT BRAND - PROJECT SET BY BRANDON CONSULTANTS
STICKY
GOT ANY QUESTIONS?
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GRAPHIC DESIGN & BRANDING
BRAND ACTIVATION - DUREX COLLABORATION AND FREE PRODUCT TESTERS - WORD OF MOUTH…
BRAND ACTIVATION - ANNOUNCING FUTURE PRODUCTS UNDER THE SAME NAME…
I created a motion piece using the song "Sticky" by Tyler, The Creator due to how it felt like the "brand jingle" for my product. By introducing motion and audial elements into my brand, it gave me more potential in brand activation compared to other solely static and soundless examples of brand design.
This also ties into one of my advertising campaign straplines, which uses the lyric "It's getting Sticky in this B!%&*" to emphasise the adult, reckless and club-centric personality of the brand.
MOTION
AD CAMPAIGNS
"To support the creative education sector and inspire the next generation of talent, we have several partnerships with universities and schools, including UCEN Manchester. Earlier this year, in collaboration with course leader Alex Komlosy, we set a brief for the 2nd-year students studying Graphic Design and Branding, which was all about taking a boring object, an established industry, and creating an innovative new brand. After a couple of check-ins and feedback sessions over the past few months, the students came to our Manchester studio to present their final projects."
Read the full article at https://www.brandon-consultants.com/news-press/brand-the-boring-brandon-ucen-manchester
OUTLINE
DELIVERABLES
Create a concept brand based on combining an everyday object and a market sector
Build the brand identity and visual indents (logo, colour, type, patterns, etc.)
Create a set of final products including packaging based on the concept brand and develop into real world settings.
SKILLS EXERCISED
Branding and Visual Identity
Advertising
Working in a new industry - Beauty
Photography
Motion Design